Case Study

Hospital Association of Oregon

The Hospital Association of Oregon represents 61 community hospitals and strives to create a strong and healthy Oregon by being an innovator, convener, active listener, and tireless advocate. The organization works to ensure communities have access to the care they need when they need it.

  • Strategy & Consulting
  • Messaging
  • Design & Production
  • Awareness & Engagement
  • Media Relations

We began working with HAO in 2022 at an inflection point for the organization: they were seeking to fill a key communications role while working toward a long-planned name change and rebrand. During this transitional period, we provided tactical support and strategy on media relations, social media, and design.

Since their rebrand in 2023, HAO has relied on us to provide communications strategy that advances their mission across print, digital, and events.

Advocacy & Legislative Support Materials

Throughout our partnership, we have provided HAO with design and strategy support as they work to advance their policy agendas through the state legislature. 

During the 2025 legislative session, we translated their new brand standards into a cohesive and easy-to-use design system that was implemented across advocacy summaries, social graphics, and collateral pieces.

Reporting & Data

Translating complicated data and industry information into clear copy, engaging infographics, and shareable content, we have supported HAO in its mandate to communicate key information and data with the state’s hospitals, leaders, and public.

We have assisted in the organization and creation of comprehensive hospital utilization and financial reports, community benefit reports, and various other hospital data summaries.

Communications Strategy & Support

We have supported the communications team at HAO as it disseminates a broad range of information to an even broader range of audiences.  

Our early work with HAO involved building and executing social media strategy, assisting with media relations, and creating an updated newsletter. Following their rebrand, we have supported their communications team with original content and branded templates that bring their brand and advocacy efforts to life through social media and newsletters.

Project Services


Strategy & Consulting

Research

Audience Definition

Brand Audit

Messaging

General Copywriting

Impact & Annual Reports

Design & Production

Collateral & Environmental

Print & Publication

Special Projects & Campaigns

Awareness & Engagement

Outreach & Awareness Campaigns

Social Media Strategy & Management

Performance Analytics

Content Production

Media Relations

Story & Angle Development

Press Relations & Outreach

Media Training & Consultation

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